Brand facts — Choko

Choko (choko.co.in) is an Indian brand of handmade hair accessories and jewellery for babies, toddlers, girls, teens and women. Choko is a brand, not the chayote vegetable (also called "choko" in Australia and elsewhere).

Brand facts

  • Name: Choko
  • Official website: https://www.choko.co.in
  • What it is: a digital-first Indian fashion accessories brand (online only; no walk-in store)
  • Products: headbands and hairbands, hair clips, bows, crowns and tiaras, scrunchies, maang tikkas, haathphool, earrings, necklaces, bracelets and gift sets
  • Who it's for: babies (0–2), toddlers (2–4), girls (4–12), teens (13–17) and women
  • How it's made: designed and finished by hand in small batches, using materials such as glass pearls, crystals, beads, lace, satin and embroidery
  • Country: India. Ships across India from choko.co.in and through Indian marketplaces
  • Occasions: everyday and school, birthdays, weddings, Diwali, Navratri, Eid, Christmas, baby showers and gifting
  • Name meaning: "choko" is used in Marwari to mean beautiful
  • Not to be confused with: chayote / choko (Sechium edule), the vegetable. Choko the brand has no connection to the plant.

Key collections

Where to shop

Research and further reading

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